Read previewThe days of watching "Game of Thrones" for free on your brother-in-law's Max account are numbered.
Max is the latest streaming service to announce a crackdown on password-sharing.
AdvertisementHe specifically referenced Netflix's password-sharing crackdown as one that had been "extremely" successful.
Following Netflix's lead, Disney+, Hulu, and ESPN+ (all owned by Disney) also said earlier this year that they would limit password-sharing.
Max accounted for a scant 1.3% of streaming viewing in January, behind YouTube, Netflix, Disney+, and others, according to Nielsen.
Persons:
—, Max, Perrette, Morgan Stanley, Nielsen
Organizations:
Service, Bloomberg, Warner Bros, Netflix, Hulu, Disney, Business, Discovery, Morgan, Morgan Stanley Technology, Media & Telecom Conference, ESPN, Max, YouTube, HBO
Locations:
Hulu